Global Marketing Standardization vs. Adaptation essays

Global Marketing Standardization vs. Adaptation essays 1. The similarities between the French and Quebec markets were wildly overestimated and overemphasized in the marketing of Cleopatra soap in Quebec. It appears that Steve Boyd, group product manager for Colgate- Palmolive Canada, wanted a big win and saw Quebec as a proving ground for using European advertising techniques and appeals on the North American continent. He reasoned that French-speaking Quebec would offer that chance. If the French-speaking people of France liked it, why not the French-speaking people of Quebec' This seemed to follow a standardization' path, because "Though many critical issues pertaining to standardization remain largely unresolved, there is a general belief that greater efficiencies might be achieved through the standardization of global marketing activities," and this could be considered one small step in that direction. (Samiee, 1994, 579+) However, there were a couple of red flags immediately. First, at least as it is written here, Boyd had a fairly unshakeable preconception regarding his Canadian test.' Second, some other managersnotably Stan House, were enthusiastic because of Boyd's conviction and not because of any conviction of their own. Third, and perhaps most telling in the narrative, some mangers were skeptical. Moreover, these were Canadian managers who "resented having a brand thrust on them." (Local Marketing, Had Boyd done some additional research, he might have found that even introducing Cleopatra across Europe had not been without problems, and that adaptation in the marketing plan had been required. "In marketing a Euro- brand it is vital to know the consumer in order to identify commonalities and differences. The Cleopatra concept, with its message of luxury and indulgence, was felt to have a universal appeal. Nonetheless, different markets demanded subtle changes in the verbal and visual me...

King Henry I of Germany - Henry the Fowler - Duke of Saxony

King Henry I of Germany - Henry the Fowler - Duke of Saxony Henry I of Germany was also known as: Henry the Fowler; in German, Henrik or Heinrich der Vogler Henry I of Germany was known for: Founding the Saxon dynasty of kings and emperors in Germany. Although he never took the title Emperor (his son Otto was the first to revive the title centuries after the Carolingians), future emperors would reckon the numbering of Henrys from his reign. How he got his nickname is uncertain; one story has it that he was called fowler because he was setting bird snares when informed of his election as king, but that is probably a myth. Occupations: KingMilitary Leader Places of Residence and Influence: Europe: Germany Important Dates: Born: c. 876Becomes Duke of Saxony: 912Designated heir to Conrad I of Franconia: 918Elected king by the nobles of Saxony and Franconia: 919Defeats Magyars at Riade: March 15, 933Died: July 2, 936 About Henry I of Germany (Henry the Fowler): Henry was the son of Otto the Illustrious. He married Hatheburg, daughter of the count of Merseburg, but the marriage was declared invalid because, after her first husbands death, Hatheburg had become a nun. In 909 he wed Matilda, daughter of the count of Westphalia. When his father died in 912, Henry became Duke of Saxony. Six years later, Conrad I of Franconia designated Henry as his heir shortly before he died. Henry now controlled two of the four most significant duchies in Germany, the nobles of which elected him king of Germany in May of 919. However, the other two important duchies, Bavaria and Swabia, did not recognize him as their king. Henry had respect for the autonomy of the various duchies of Germany, but he also wanted them to unite in a confederation. He managed to force Burchard, the duke of Swabia, to submit to him in 919, but he allowed Burchard to retain administrative control over his duchy. In that same year, Bavarian and East Frankish nobles elected Arnulf, duke of Bavaria, as king of Germany, and Henry met the challenge with two military campaigns, forcing Arnulf to submit in 921. Though Arnulf gave up his claim to the throne, he retained control of his duchy of Bavaria. Four years later Henry defeated Giselbert, king of Lotharingia, and brought the region back under German control. Giselbert was allowed to remain in charge of Lotharingia as duke, and in 928 he married Henrys daughter, Gerberga. In 924 the barbarian Magyar tribe invaded Germany. Henry agreed to pay them tribute and to return a hostage chief in exchange for a nine-year halt to raids on German lands. Henry used the time well; he built fortified towns, trained mounted warriors into a formidable army, and led them in some solid victories against various Slavic tribes. When the nine-year truce ended, Henry refused to pay more tribute, and the Magyars resumed their raids. But Henry crushed them at Riade in March of 933, putting an end to the Magyar threat to the Germans. Henrys last campaign was an invasion of Denmark through which the territory of Schleswig became part of Germany. The son he had with Matilda, Otto, would succeed him as king and become Holy Roman Emperor Otto I the Great. More Henry the Fowler Resources: Henry the Fowler on the Web Henry IConcise bio at Infoplease.Henry the FowlerExcerpt from Famous Men of the Middle Ages by John H. Haaren Henry the Fowler in Print Germany in the Early Middle Ages, 800-1056by Timothy Reuterby Benjamin Arnold Medieval Germany Chronological Index Geographical Index Index by Profession, Achievement, or Role in Society The text of this document is copyright  ©2003-2016 Melissa Snell. You may download or print this document for personal or school use, as long as the URL below is included. Permission is   not  granted to reproduce this document on another website. For publication permission,  please   contact  Melissa Snell. The URL for this document is:http://historymedren.about.com/d/hwho/p/Henry-I-Germany.htm

The American Dream Research Paper Example | Topics and Well Written Essays - 1000 words

The American Dream - Research Paper Example The core fabric of the American dream is the fact any individual is capable of attaining the level of success desirable depending on their ability and achievements. Essentially, the American dream envisions an environment where thrift and hard work are the defining factors of the success of an individual. The issues of race and background do not in any obstruct a person in their pursuit for a better and fulfilling life. In the modern times, the definition of the American Dream has significantly changed to reflect the changing times. Some people hold the belief that the American Dream means the pursuit of money. The ability to purchase a big house, own an expensive car and afford exotic holidays seems the motivation of a number of American citizens. Yet to some, the basic freedom to live in a society free from fear literally defines their American Dream. Both ways, the quest for material wealth and freedom still remain the central themes of the modern definition of the American Dream. According Adams (1931), the American dream is not merely a pursuit of cars and high wages, rather a dream of social order creating a society whereby every individual is able to attain the peak of achievement which they are created capable of. Further, each individual deserves the right to be recognized irrespective of their position or the unchangeable circumstances of birth. He further points out that the pursuit of this dream should not sideline other individuals in the pursuit of their goals. The shifts in the modern society have made it almost impossible for every individual to have equal footing; it is hard to ignore the bitter truth that the circumstances where each individual grows in have a tremendous impact on their ability to attain prosperity in the future. Of course the classic story of rags to riches still reverberates throughout the nation. But in reality, sometimes the odds are so great that in surmounting them to attain prosperity, one may have opportunity to enjoy the fruits of their prosperity. Indeed, the parody of our times is people working long hours to buy nice cars and big homes yet they spend over two thirds of their time tied in their work place. It is also necessary to note that it is easier for people coming from a prosperous background to achieve success than those that come from poor backgrounds. Comparing two people of equal capability and with equal opportunity, the differentiating factor will be the initial background. As Mathew (2008) puts it, in the pursuit of wealth you can never run faster than your shadow however hard you may try. The truth is that inequalities in the society serve as impediments in the pursuit of self fulfillment. Growing disparities in class and social stratification make it difficult for the individuals from humble backgrounds to pursue the American Dream. In his article â€Å"Changing Concepts of The American Dream†, Mathew (2008) points out that many Americans no longer entertain the vision fo r future success through hard work and sweat. Rather, most individuals covet a short cut to wealth. This partly explains the recent obsession with get-rich-schemes throughout the nation. Large prize television game shows have also become immensely popular who call in during the shows2. The CNN Memorial2 list a one Charles Henry Karczewski who was a benefits consultant at AON Group. In a tribute for him, his wife says that he loved that â€Å"stupid trade center†

Measured Building Areas Essay Example | Topics and Well Written Essays - 3000 words

Measured Building Areas - Essay Example Demolish and remove existing buildings Refer also to Internal Demolition & Preparation Site clearance and demolition Site levelling, aligning, excavation and fill Excavation and Fill Termite treatment, barriers, etc. Allowance for fill, backfill, crushed rock, etc. Rock and poor site ground condition etc. Retention and protection to adjacent properties Excavation for rock Blinding concrete & excavation – allowance BUILDING WORKS Allowances plus Provisional Sums Concrete Work Insitu slabs, footings, walls etc. Concrete slab, piles & footings, reinforcement works, sand bed works & membrane Strip footings Pad footings, allowance for posts, columns, etc. Precast concrete works Minor personnels works, framings, fixures, ties, supports, linkins and propping. Samples & testing; hobs; access, temporary work; curing; work for services, other trades; shop drawings; inspections, etc Brickwork, Blockwork And Other Solid Walls Work in existing areas Masonry work in wall infillingg patching , making good; scaffold, etc Subfloor masonry & retaining walls Subfloor single skin walls with piers Subfloor cavity walls Brickworks 110mm brickwork skin of : External masonry veneer, wall cavity, solid or other commons Internal wallworks, commons Brickwork for fireplace & smoke/chimney - not needed Additional for facebrickwork - not needed Joints, links, scaffold, cleanings, etc - accomodated in above.

Ethics Game & Reflective Journal Essay Example for Free

Ethics Game Reflective Journal Essay This journal contains the reflection of the Ethics Game simulation assignment. The purpose of this paper is to describe the steps and process that I used to answer the ethical questions involved in two simulation games: The case of the troubled Teen and Policies and Politics. In addition I will also discuss how these concepts relate to my workplace. The case of the Troubled Teen: This case describes the case of an unmarried, 16 year old pregnant patient (RB) admitted to the labor and delivery, accompanied by her parents. Parents chose to limit medication citing personal reasons. The primary nurse (YN) is concerned that the situation may become critical for the patient and unborn baby. The nursing staff is also concerned that the parents may not understand the consequences of their action. The ethical issue in this case is how to ensure safe delivery of the baby and to provide adequate medical care to both mother and baby. The case of Policy and Politics: This case describes one of the ICU patients AT, who is unconscious for few days, was brought to the hospital by his domestic partner. YM, his partner was beside him in the ER but he was not allowed to be with the patient after transferring to ICU. The day supervisor CB prevented Yves from visiting AT. Her actions violated current hospital same sex domestic partner policy. The question her is if the rights of the patient and the significant others have been violated here. Decision making steps I used an organized process to make this ethical decision called the Baird Method, which consists of four steps. Step 1: Identify the issue in the ethical dilemma, and evaluate the evidence. I need to be attentive as to gather all data to determine which issue has to be resolved. Step 2: Identify the primary stakeholders. I have to be intelligent and identify the real issue in the case. Step 3: Use my knowledge, be reasonable, fair, and understand my duty, which focus on the equal rights and remember my role on the impact on stakeholders. Step 4: Develop a situation that has balance and meets the needs of all stakeholders and communicate the decision to everyone involved. Applying these steps to issue of the Troubled teen I gathered all the information from the patient’s chart, went over the care  plan, medical plan and received the bedside verbal report from the outgoing nurse. She was not given adequate pain medicine nor seen by the physician on call because she/he was attending an emergency elsewhere. The stakeholders in this situation are as follows: †¢RB, the patient †¢LB, RB’s unborn child †¢RB’s parents †¢Shift supervisor †¢YN, RN caring for RB †¢The Shareholders Applying these steps to the issue of Policy and Politics: First of all here, I have to identify the problem. There are two issues here. One is allowing the domestic partner to visit the patient and the second one is to make sure that the hospital staffs follow the policy of the hospital. The stakeholders are †¢AT, the ICU patient †¢YM, the domestic partner †¢Staff nurse, M †¢CB, the shift supervisor †¢AF, the director of nursing †¢The Shareholders Ethical Lens used that influenced decisions Lens used in Troubled Teen case: Using the rights and responsibility lens, I could identify my duties as to assure that the care of the pregnant teen is not compromised and for those who cannot speak for themselves. I want to ensure that there is a safe delivery of the mother and the baby is safe. Result lens considers focus on the results we want in our community and how it contributes to the greater good in our community and to greater number of people. I used the action that tilted towards sensibility because I honored the need in this situation to consider parental wishes and aftercare of mother and baby. In the first situation the rights and responsibility lens was first and foremost in my mind. My duty made me to assure that the care of the patient and her unborn baby was not in danger nor the care was compromised especially when someone can’t speak for themselves. I used the result lens to make the care plans and involve the parents in the care of  their child and grandchild with the help of chaplain. In the second situation, it focused on the system and allowed me to incorporate what is best for the system and community, however protecting the rights of both. Lens used in the Policies and Politics case: In this case the use of relationship lens and reputation lens was used. The relationship lens focuses on the processes that systems need an ethical organization. The ethical lens tries to protect the basic liberties of everyone and this situation the domestic partner is to be treated like any other person. However, the reputation lens focuses on assuring that the hospital protocols are consistently followed and in this situation the partner should be allowed to visit his other partner. How concepts relate to the workplace In my workplace I face difficult ethical decisions associated with patient care and the policies set forth by the care agencies. This simulation helped me to recognize my own personal values, such as equality, fairness, compassion, which influences my decision in various decisions. This game helped me to examine the decision making process when faced with the difficult situations and how to make the right decision during any dilemma. The process set up in our workplace might not be ethical one for that particular situation but in this scenarios they were not followed blindly, but the best option was picked to solve them. Identifying my personal values and gaining knowledge of the ethical lenses allowed me to minimize necessary conflict at work and deal directly with the situation. CONCLUSION Ethical issues at work place associated with the patient care can add stress and increased burden on the nurses. The ethical game simulation allowed me to identify the issues and guided me through a systematic approach to solve the dilemma. This exercise helped me to prepare for a situation which will help me to reduce stress and make a sound judgment. The lenses allowed me to gain knowledge and insight to solve the problems.

Philosophical Aspects of Literary Objectiveness :: Philosophy Philosophical Papers

Philosophical Aspects of Literary Objectiveness ABSTRACT: Gadamer’s hermeneutic philosophy avoids the problem of literary objectiveness altogether. His approach witnesses the general fact that an indifference towards literary objectiveness in particular, leads to a peculiar neglect of par excellence literariness as such. It seems obvious, however, that the constitutive aspects of the crisis of literary objectiveness cannot be shown to contain the underlying intention of bringing about this situation. At this point, one can identify what could probably be the most important element in a definition of literary objectiveness. In contrast to ‘natural’ objectiveness and objectiveness based on various societal conventions, the legitimacy of a literary work is solely guaranteed by its elements being organized in accordance with the rules of literary objectiveness. Thus when the crisis of literary objectiveness intensifies, literariness will also find itself in a crisis. This crisis detaches new, quasi-literary formati ons from various definitions of literariness. When literary objectiveness ceases, however, to be understood as a system constituted by various objective formations aiming to correspond in one way or another to the ‘world’, scientific analysis of literary objectiveness will be rendered impossible. The crisis of literary objectiveness thus brings about the crisis of the theory of literature and the philosophy of art. Gadamer explicitly argues that the scientific approach proves to be inadequate in the analysis of artistic experience. This attitude results in the categorical rejection of a scientific orientation (and so in a complete indifference towards literary objectiveness), but he seems to overemphasize an otherwise correct thesis on the non-reflexive character of artistic experience. It is the anti-mimetic and Platonic character of Gadamer’s aesthetic hermeneutics that determines the status of literary (artistic) objectiveness in his system of thought. What is of crucial importance, however, is to point out that this aesthetics entails a fundamental reduction of the significance of literary objectiveness. As soon as the essence of aesthetic object-constitution is taken to be re-cognition (plus the emanating aesthetic possibilities), the absolutely natural interest in the original object represented by a work of art.Undoubtedly, Gadamer’s conception answers a number of questions that tend to be ignored by other theories. It is just as obvious, however, that Gadamer completes here the aesthetic devaluation of the objective domain. It is not the characteristics of the ‘original’ that constitute the image, but in effect the image turns the original into an original. Paraphrasing this claim one arrives at a near paradox: not objectiveness makes a work of art possible, but a work of art lends objects their objectiveness.

Prisoners Rights Essay

Societies over time have defined human rights through a variety of documents that have sought to protect the rights of people. The Geneva Convention is an example of these documents. These documents not only firmly establish rights, but also ensure that countries that adopt these laws are responsible for ensuring rights are respected and followed. Unfortunately, not all governments obey these documents. In the case where war occurs, the Geneva Convention has been especially disregarded and ignored. As a result, agencies such as Amnesty International have stepped in to fight for those prisoners whose rights have been broken. Amnesty International has become one of the most successful agencies, freeing and helping thousands of people who have been imprisoned unfairly. The rights for different kinds of prisoners in different countries are still being debated to this day. These prisoners include prisoners in detention centers and prisoners of conscience. Some people think that someone who has infringed on other’s human rights should not have valid rights themselves. Despite this, prisoners are allowed rights, such as conditions of confinement, limited privacy, safety from other prisoners, food and water and medical attention if necessary. Many prisons still deny one or more of these rights, and continue to this day to torture, kill and/or discriminate against prisoners. One of the most globally recognized laws regarding prisoners is the Geneva Convention. The Geneva Convention is a set of rules written in 1929 and revised in 1949, which focuses on the rights of prisoners of war. Prisoners of war are specifically soldiers captured and held captive by the enemy army. The Geneva Convention states that prisoners of war cannot be prosecuted for taking direct part in hostilities. Their detention is supposed to prevent further participation in the conflict and should not be a form of punishment. The term ‘Prisoners of war’ only applies to international armed conflict. These prisoners must be released and sent back to their country without delay at the end of the war. They must be treated humanely in all circumstances and should be protected against any act of violence, intimidation insults and public curiosity. Despite this, many governments have failed to acknowledge the convention and in some cases, have resulted in prisoners being tortured and even killed. In Guantà ¡namo Bay, Cuba, there is a detention center at its naval base, set up by the United States. From 2002, the prison has been holding prisoners who have been suspected of being terrorists or having ties to terrorists. They are held in order for the government to try and get information out of them. The Americans also set up another detention center in Abu Ghraib, Iraq in 2004. George Bush, who was president of the USA at the time, described the men held in these prisons not as prisoners of war, but as unlawful combatants and claimed that the Geneva Conventions protections did not apply to them. A lot of people have argued that the prisons should not be allowed, due to the fact that most prisoners have been tortured, sexually abused, drugged, and harmed by many other violent acts to get information. There are still no laws that protect these prisoners and the USA has gotten many negative judgments from all around the world. A lot of global campaigns and agencies are currently working to fix this issue. Prisoners of Conscience are people who are believed to have had already had their rights stripped from them. More specifically, they are people who have been imprisoned for expressing ideas about their lifestyle, belief, race, or religion in a non-violent way and have been denied due process. Due process is the system where a person is procedure where a person goes through a fair trial in the normal judicial system where he/she is innocent until proven guilty. There are agencies and campaigns worldwide that go to extreme extents to get prisoners of conscience publically recognized and hopefully released. Amnesty International is one of the most well–known and successful non-governmental campaigning organizations that works to monitor and protect human rights all over the world. The organization began with one man’s outrage and his courage to do something about it, this man being British lawyer Peter Benson. He is looked at as a hero, not only within the organization. Their main focus are Prisoners of Conscience. The organization has over 3 million members and supporters and was founded in London 1996. Their objective is to â€Å"conduct research and generate action to prevent and end grave abuses of human rights, and to demand justice for those whose rights have been violated.† Amnesty International think of themselves as advocates for prisoners and the word ‘amnesty’ refers to being forgiven for a crime or other offence. Prisoners’ rights is just one segment of human rights, but is still just as important as children’s or elderly rights. Prisoners everywhere, from those in Guantà ¡namo Bay to prisoners of war should have valid rights if they don’t already. Having legal rights or laws is the first step, but putting the law in action is what really matters. Although there are a number of countries that ignore these documents, there are also countries that abide by them and are great examples of fair humanity. Agencies, organizations and campaigns work for these changes all around the world and with the help and support of every day people, they can hopefully change the world for the better.