Global Marketing Standardization vs. Adaptation essays

Global Marketing Standardization vs. Adaptation essays 1. The similarities between the French and Quebec markets were wildly overestimated and overemphasized in the marketing of Cleopatra soap in Quebec. It appears that Steve Boyd, group product manager for Colgate- Palmolive Canada, wanted a big win and saw Quebec as a proving ground for using European advertising techniques and appeals on the North American continent. He reasoned that French-speaking Quebec would offer that chance. If the French-speaking people of France liked it, why not the French-speaking people of Quebec' This seemed to follow a standardization' path, because "Though many critical issues pertaining to standardization remain largely unresolved, there is a general belief that greater efficiencies might be achieved through the standardization of global marketing activities," and this could be considered one small step in that direction. (Samiee, 1994, 579+) However, there were a couple of red flags immediately. First, at least as it is written here, Boyd had a fairly unshakeable preconception regarding his Canadian test.' Second, some other managersnotably Stan House, were enthusiastic because of Boyd's conviction and not because of any conviction of their own. Third, and perhaps most telling in the narrative, some mangers were skeptical. Moreover, these were Canadian managers who "resented having a brand thrust on them." (Local Marketing, Had Boyd done some additional research, he might have found that even introducing Cleopatra across Europe had not been without problems, and that adaptation in the marketing plan had been required. "In marketing a Euro- brand it is vital to know the consumer in order to identify commonalities and differences. The Cleopatra concept, with its message of luxury and indulgence, was felt to have a universal appeal. Nonetheless, different markets demanded subtle changes in the verbal and visual me...

King Henry I of Germany - Henry the Fowler - Duke of Saxony

King Henry I of Germany - Henry the Fowler - Duke of Saxony Henry I of Germany was also known as: Henry the Fowler; in German, Henrik or Heinrich der Vogler Henry I of Germany was known for: Founding the Saxon dynasty of kings and emperors in Germany. Although he never took the title Emperor (his son Otto was the first to revive the title centuries after the Carolingians), future emperors would reckon the numbering of Henrys from his reign. How he got his nickname is uncertain; one story has it that he was called fowler because he was setting bird snares when informed of his election as king, but that is probably a myth. Occupations: KingMilitary Leader Places of Residence and Influence: Europe: Germany Important Dates: Born: c. 876Becomes Duke of Saxony: 912Designated heir to Conrad I of Franconia: 918Elected king by the nobles of Saxony and Franconia: 919Defeats Magyars at Riade: March 15, 933Died: July 2, 936 About Henry I of Germany (Henry the Fowler): Henry was the son of Otto the Illustrious. He married Hatheburg, daughter of the count of Merseburg, but the marriage was declared invalid because, after her first husbands death, Hatheburg had become a nun. In 909 he wed Matilda, daughter of the count of Westphalia. When his father died in 912, Henry became Duke of Saxony. Six years later, Conrad I of Franconia designated Henry as his heir shortly before he died. Henry now controlled two of the four most significant duchies in Germany, the nobles of which elected him king of Germany in May of 919. However, the other two important duchies, Bavaria and Swabia, did not recognize him as their king. Henry had respect for the autonomy of the various duchies of Germany, but he also wanted them to unite in a confederation. He managed to force Burchard, the duke of Swabia, to submit to him in 919, but he allowed Burchard to retain administrative control over his duchy. In that same year, Bavarian and East Frankish nobles elected Arnulf, duke of Bavaria, as king of Germany, and Henry met the challenge with two military campaigns, forcing Arnulf to submit in 921. Though Arnulf gave up his claim to the throne, he retained control of his duchy of Bavaria. Four years later Henry defeated Giselbert, king of Lotharingia, and brought the region back under German control. Giselbert was allowed to remain in charge of Lotharingia as duke, and in 928 he married Henrys daughter, Gerberga. In 924 the barbarian Magyar tribe invaded Germany. Henry agreed to pay them tribute and to return a hostage chief in exchange for a nine-year halt to raids on German lands. Henry used the time well; he built fortified towns, trained mounted warriors into a formidable army, and led them in some solid victories against various Slavic tribes. When the nine-year truce ended, Henry refused to pay more tribute, and the Magyars resumed their raids. But Henry crushed them at Riade in March of 933, putting an end to the Magyar threat to the Germans. Henrys last campaign was an invasion of Denmark through which the territory of Schleswig became part of Germany. The son he had with Matilda, Otto, would succeed him as king and become Holy Roman Emperor Otto I the Great. More Henry the Fowler Resources: Henry the Fowler on the Web Henry IConcise bio at Infoplease.Henry the FowlerExcerpt from Famous Men of the Middle Ages by John H. Haaren Henry the Fowler in Print Germany in the Early Middle Ages, 800-1056by Timothy Reuterby Benjamin Arnold Medieval Germany Chronological Index Geographical Index Index by Profession, Achievement, or Role in Society The text of this document is copyright  ©2003-2016 Melissa Snell. You may download or print this document for personal or school use, as long as the URL below is included. Permission is   not  granted to reproduce this document on another website. For publication permission,  please   contact  Melissa Snell. The URL for this document is:http://historymedren.about.com/d/hwho/p/Henry-I-Germany.htm

The American Dream Research Paper Example | Topics and Well Written Essays - 1000 words

The American Dream - Research Paper Example The core fabric of the American dream is the fact any individual is capable of attaining the level of success desirable depending on their ability and achievements. Essentially, the American dream envisions an environment where thrift and hard work are the defining factors of the success of an individual. The issues of race and background do not in any obstruct a person in their pursuit for a better and fulfilling life. In the modern times, the definition of the American Dream has significantly changed to reflect the changing times. Some people hold the belief that the American Dream means the pursuit of money. The ability to purchase a big house, own an expensive car and afford exotic holidays seems the motivation of a number of American citizens. Yet to some, the basic freedom to live in a society free from fear literally defines their American Dream. Both ways, the quest for material wealth and freedom still remain the central themes of the modern definition of the American Dream. According Adams (1931), the American dream is not merely a pursuit of cars and high wages, rather a dream of social order creating a society whereby every individual is able to attain the peak of achievement which they are created capable of. Further, each individual deserves the right to be recognized irrespective of their position or the unchangeable circumstances of birth. He further points out that the pursuit of this dream should not sideline other individuals in the pursuit of their goals. The shifts in the modern society have made it almost impossible for every individual to have equal footing; it is hard to ignore the bitter truth that the circumstances where each individual grows in have a tremendous impact on their ability to attain prosperity in the future. Of course the classic story of rags to riches still reverberates throughout the nation. But in reality, sometimes the odds are so great that in surmounting them to attain prosperity, one may have opportunity to enjoy the fruits of their prosperity. Indeed, the parody of our times is people working long hours to buy nice cars and big homes yet they spend over two thirds of their time tied in their work place. It is also necessary to note that it is easier for people coming from a prosperous background to achieve success than those that come from poor backgrounds. Comparing two people of equal capability and with equal opportunity, the differentiating factor will be the initial background. As Mathew (2008) puts it, in the pursuit of wealth you can never run faster than your shadow however hard you may try. The truth is that inequalities in the society serve as impediments in the pursuit of self fulfillment. Growing disparities in class and social stratification make it difficult for the individuals from humble backgrounds to pursue the American Dream. In his article â€Å"Changing Concepts of The American Dream†, Mathew (2008) points out that many Americans no longer entertain the vision fo r future success through hard work and sweat. Rather, most individuals covet a short cut to wealth. This partly explains the recent obsession with get-rich-schemes throughout the nation. Large prize television game shows have also become immensely popular who call in during the shows2. The CNN Memorial2 list a one Charles Henry Karczewski who was a benefits consultant at AON Group. In a tribute for him, his wife says that he loved that â€Å"stupid trade center†

Measured Building Areas Essay Example | Topics and Well Written Essays - 3000 words

Measured Building Areas - Essay Example Demolish and remove existing buildings Refer also to Internal Demolition & Preparation Site clearance and demolition Site levelling, aligning, excavation and fill Excavation and Fill Termite treatment, barriers, etc. Allowance for fill, backfill, crushed rock, etc. Rock and poor site ground condition etc. Retention and protection to adjacent properties Excavation for rock Blinding concrete & excavation – allowance BUILDING WORKS Allowances plus Provisional Sums Concrete Work Insitu slabs, footings, walls etc. Concrete slab, piles & footings, reinforcement works, sand bed works & membrane Strip footings Pad footings, allowance for posts, columns, etc. Precast concrete works Minor personnels works, framings, fixures, ties, supports, linkins and propping. Samples & testing; hobs; access, temporary work; curing; work for services, other trades; shop drawings; inspections, etc Brickwork, Blockwork And Other Solid Walls Work in existing areas Masonry work in wall infillingg patching , making good; scaffold, etc Subfloor masonry & retaining walls Subfloor single skin walls with piers Subfloor cavity walls Brickworks 110mm brickwork skin of : External masonry veneer, wall cavity, solid or other commons Internal wallworks, commons Brickwork for fireplace & smoke/chimney - not needed Additional for facebrickwork - not needed Joints, links, scaffold, cleanings, etc - accomodated in above.

Ethics Game & Reflective Journal Essay Example for Free

Ethics Game Reflective Journal Essay This journal contains the reflection of the Ethics Game simulation assignment. The purpose of this paper is to describe the steps and process that I used to answer the ethical questions involved in two simulation games: The case of the troubled Teen and Policies and Politics. In addition I will also discuss how these concepts relate to my workplace. The case of the Troubled Teen: This case describes the case of an unmarried, 16 year old pregnant patient (RB) admitted to the labor and delivery, accompanied by her parents. Parents chose to limit medication citing personal reasons. The primary nurse (YN) is concerned that the situation may become critical for the patient and unborn baby. The nursing staff is also concerned that the parents may not understand the consequences of their action. The ethical issue in this case is how to ensure safe delivery of the baby and to provide adequate medical care to both mother and baby. The case of Policy and Politics: This case describes one of the ICU patients AT, who is unconscious for few days, was brought to the hospital by his domestic partner. YM, his partner was beside him in the ER but he was not allowed to be with the patient after transferring to ICU. The day supervisor CB prevented Yves from visiting AT. Her actions violated current hospital same sex domestic partner policy. The question her is if the rights of the patient and the significant others have been violated here. Decision making steps I used an organized process to make this ethical decision called the Baird Method, which consists of four steps. Step 1: Identify the issue in the ethical dilemma, and evaluate the evidence. I need to be attentive as to gather all data to determine which issue has to be resolved. Step 2: Identify the primary stakeholders. I have to be intelligent and identify the real issue in the case. Step 3: Use my knowledge, be reasonable, fair, and understand my duty, which focus on the equal rights and remember my role on the impact on stakeholders. Step 4: Develop a situation that has balance and meets the needs of all stakeholders and communicate the decision to everyone involved. Applying these steps to issue of the Troubled teen I gathered all the information from the patient’s chart, went over the care  plan, medical plan and received the bedside verbal report from the outgoing nurse. She was not given adequate pain medicine nor seen by the physician on call because she/he was attending an emergency elsewhere. The stakeholders in this situation are as follows: †¢RB, the patient †¢LB, RB’s unborn child †¢RB’s parents †¢Shift supervisor †¢YN, RN caring for RB †¢The Shareholders Applying these steps to the issue of Policy and Politics: First of all here, I have to identify the problem. There are two issues here. One is allowing the domestic partner to visit the patient and the second one is to make sure that the hospital staffs follow the policy of the hospital. The stakeholders are †¢AT, the ICU patient †¢YM, the domestic partner †¢Staff nurse, M †¢CB, the shift supervisor †¢AF, the director of nursing †¢The Shareholders Ethical Lens used that influenced decisions Lens used in Troubled Teen case: Using the rights and responsibility lens, I could identify my duties as to assure that the care of the pregnant teen is not compromised and for those who cannot speak for themselves. I want to ensure that there is a safe delivery of the mother and the baby is safe. Result lens considers focus on the results we want in our community and how it contributes to the greater good in our community and to greater number of people. I used the action that tilted towards sensibility because I honored the need in this situation to consider parental wishes and aftercare of mother and baby. In the first situation the rights and responsibility lens was first and foremost in my mind. My duty made me to assure that the care of the patient and her unborn baby was not in danger nor the care was compromised especially when someone can’t speak for themselves. I used the result lens to make the care plans and involve the parents in the care of  their child and grandchild with the help of chaplain. In the second situation, it focused on the system and allowed me to incorporate what is best for the system and community, however protecting the rights of both. Lens used in the Policies and Politics case: In this case the use of relationship lens and reputation lens was used. The relationship lens focuses on the processes that systems need an ethical organization. The ethical lens tries to protect the basic liberties of everyone and this situation the domestic partner is to be treated like any other person. However, the reputation lens focuses on assuring that the hospital protocols are consistently followed and in this situation the partner should be allowed to visit his other partner. How concepts relate to the workplace In my workplace I face difficult ethical decisions associated with patient care and the policies set forth by the care agencies. This simulation helped me to recognize my own personal values, such as equality, fairness, compassion, which influences my decision in various decisions. This game helped me to examine the decision making process when faced with the difficult situations and how to make the right decision during any dilemma. The process set up in our workplace might not be ethical one for that particular situation but in this scenarios they were not followed blindly, but the best option was picked to solve them. Identifying my personal values and gaining knowledge of the ethical lenses allowed me to minimize necessary conflict at work and deal directly with the situation. CONCLUSION Ethical issues at work place associated with the patient care can add stress and increased burden on the nurses. The ethical game simulation allowed me to identify the issues and guided me through a systematic approach to solve the dilemma. This exercise helped me to prepare for a situation which will help me to reduce stress and make a sound judgment. The lenses allowed me to gain knowledge and insight to solve the problems.

Philosophical Aspects of Literary Objectiveness :: Philosophy Philosophical Papers

Philosophical Aspects of Literary Objectiveness ABSTRACT: Gadamer’s hermeneutic philosophy avoids the problem of literary objectiveness altogether. His approach witnesses the general fact that an indifference towards literary objectiveness in particular, leads to a peculiar neglect of par excellence literariness as such. It seems obvious, however, that the constitutive aspects of the crisis of literary objectiveness cannot be shown to contain the underlying intention of bringing about this situation. At this point, one can identify what could probably be the most important element in a definition of literary objectiveness. In contrast to ‘natural’ objectiveness and objectiveness based on various societal conventions, the legitimacy of a literary work is solely guaranteed by its elements being organized in accordance with the rules of literary objectiveness. Thus when the crisis of literary objectiveness intensifies, literariness will also find itself in a crisis. This crisis detaches new, quasi-literary formati ons from various definitions of literariness. When literary objectiveness ceases, however, to be understood as a system constituted by various objective formations aiming to correspond in one way or another to the ‘world’, scientific analysis of literary objectiveness will be rendered impossible. The crisis of literary objectiveness thus brings about the crisis of the theory of literature and the philosophy of art. Gadamer explicitly argues that the scientific approach proves to be inadequate in the analysis of artistic experience. This attitude results in the categorical rejection of a scientific orientation (and so in a complete indifference towards literary objectiveness), but he seems to overemphasize an otherwise correct thesis on the non-reflexive character of artistic experience. It is the anti-mimetic and Platonic character of Gadamer’s aesthetic hermeneutics that determines the status of literary (artistic) objectiveness in his system of thought. What is of crucial importance, however, is to point out that this aesthetics entails a fundamental reduction of the significance of literary objectiveness. As soon as the essence of aesthetic object-constitution is taken to be re-cognition (plus the emanating aesthetic possibilities), the absolutely natural interest in the original object represented by a work of art.Undoubtedly, Gadamer’s conception answers a number of questions that tend to be ignored by other theories. It is just as obvious, however, that Gadamer completes here the aesthetic devaluation of the objective domain. It is not the characteristics of the ‘original’ that constitute the image, but in effect the image turns the original into an original. Paraphrasing this claim one arrives at a near paradox: not objectiveness makes a work of art possible, but a work of art lends objects their objectiveness.

Prisoners Rights Essay

Societies over time have defined human rights through a variety of documents that have sought to protect the rights of people. The Geneva Convention is an example of these documents. These documents not only firmly establish rights, but also ensure that countries that adopt these laws are responsible for ensuring rights are respected and followed. Unfortunately, not all governments obey these documents. In the case where war occurs, the Geneva Convention has been especially disregarded and ignored. As a result, agencies such as Amnesty International have stepped in to fight for those prisoners whose rights have been broken. Amnesty International has become one of the most successful agencies, freeing and helping thousands of people who have been imprisoned unfairly. The rights for different kinds of prisoners in different countries are still being debated to this day. These prisoners include prisoners in detention centers and prisoners of conscience. Some people think that someone who has infringed on other’s human rights should not have valid rights themselves. Despite this, prisoners are allowed rights, such as conditions of confinement, limited privacy, safety from other prisoners, food and water and medical attention if necessary. Many prisons still deny one or more of these rights, and continue to this day to torture, kill and/or discriminate against prisoners. One of the most globally recognized laws regarding prisoners is the Geneva Convention. The Geneva Convention is a set of rules written in 1929 and revised in 1949, which focuses on the rights of prisoners of war. Prisoners of war are specifically soldiers captured and held captive by the enemy army. The Geneva Convention states that prisoners of war cannot be prosecuted for taking direct part in hostilities. Their detention is supposed to prevent further participation in the conflict and should not be a form of punishment. The term ‘Prisoners of war’ only applies to international armed conflict. These prisoners must be released and sent back to their country without delay at the end of the war. They must be treated humanely in all circumstances and should be protected against any act of violence, intimidation insults and public curiosity. Despite this, many governments have failed to acknowledge the convention and in some cases, have resulted in prisoners being tortured and even killed. In Guantà ¡namo Bay, Cuba, there is a detention center at its naval base, set up by the United States. From 2002, the prison has been holding prisoners who have been suspected of being terrorists or having ties to terrorists. They are held in order for the government to try and get information out of them. The Americans also set up another detention center in Abu Ghraib, Iraq in 2004. George Bush, who was president of the USA at the time, described the men held in these prisons not as prisoners of war, but as unlawful combatants and claimed that the Geneva Conventions protections did not apply to them. A lot of people have argued that the prisons should not be allowed, due to the fact that most prisoners have been tortured, sexually abused, drugged, and harmed by many other violent acts to get information. There are still no laws that protect these prisoners and the USA has gotten many negative judgments from all around the world. A lot of global campaigns and agencies are currently working to fix this issue. Prisoners of Conscience are people who are believed to have had already had their rights stripped from them. More specifically, they are people who have been imprisoned for expressing ideas about their lifestyle, belief, race, or religion in a non-violent way and have been denied due process. Due process is the system where a person is procedure where a person goes through a fair trial in the normal judicial system where he/she is innocent until proven guilty. There are agencies and campaigns worldwide that go to extreme extents to get prisoners of conscience publically recognized and hopefully released. Amnesty International is one of the most well–known and successful non-governmental campaigning organizations that works to monitor and protect human rights all over the world. The organization began with one man’s outrage and his courage to do something about it, this man being British lawyer Peter Benson. He is looked at as a hero, not only within the organization. Their main focus are Prisoners of Conscience. The organization has over 3 million members and supporters and was founded in London 1996. Their objective is to â€Å"conduct research and generate action to prevent and end grave abuses of human rights, and to demand justice for those whose rights have been violated.† Amnesty International think of themselves as advocates for prisoners and the word ‘amnesty’ refers to being forgiven for a crime or other offence. Prisoners’ rights is just one segment of human rights, but is still just as important as children’s or elderly rights. Prisoners everywhere, from those in Guantà ¡namo Bay to prisoners of war should have valid rights if they don’t already. Having legal rights or laws is the first step, but putting the law in action is what really matters. Although there are a number of countries that ignore these documents, there are also countries that abide by them and are great examples of fair humanity. Agencies, organizations and campaigns work for these changes all around the world and with the help and support of every day people, they can hopefully change the world for the better.

Aisha Bint Abu Bakr

Aisha Bint Abu Bakr has a major and significant role in adjusting the Muslim Ummah. It was she who was named the mother of the believers, it was she who transmitted 2210 ahadeeth that we find in books of Prophetic narrations that we read today and it was she who memorised the amazing and glorious book of Allah (s. w. t) the Quran, but who is this decent women? Aisha Bint Abu Bakr was one of the wives of The Prophet Muhammad (s. a. w). She has contributed a lot for the sake of Islam as many hadiths have been narrated from her. Aisha (R. A) was born in 614 CE in the well-known city of Mecca after both her parents had embraced Islam.This was an advantage for Aisha (R. A) as she was free from any polytheism since she was born. However her death took place in Medina when she was at the age of 65 in 678 CE during the blessed month of Ramadan. Aisha was born to Umm Ruman and Abu Bakr As-Sadiq who was the closest companion to our beloved Prophet Muhammad (s. a. w) and had the significant rol e of being the first khalifa of Islam. Most scholars say that Aisha (r. a) was only 9 when The Prophet (s. a. w) asked for her hand in marriage and he was at the age of 43; however she only went to live with the prophet when she reached maturity at the age of 12.Aisha had a very amazing and astonishing personality that surprised Other women Aisha everyone. Aisha (r. a) had significant intelligence and was very knowledgeable. Aisha (RA) was a very brave person that wasn’t frightened of talking back to people in order to find out the truth. When she would beat someone in an argument, The Prophet (s. a. w) would display a smile upon his face and would comment ‘she is the daughter of Abu Bakr (R. A). It was once said that Aisha was so wise that if her knowledge was placed on one side of the scales and all of the other women on the other, Aisha’s side would outweigh the other.Aisha bint Abu Bakr (R. A) is undoubtedly one of the greatest teachers produced by Islam. She had an important role in education and social reform as many Muslim boys and girls were trained with her assistance. Therefore her house had become an Islamic Academy. As a successful teacher, she had a clear persuasive manner of speech. One of the early Muslims stated â€Å"I have heard speeches of Abu Bakr (R. A) and Umar (R. A), Uthman (R. A) and Ali (R. A) up to this day, but I have not heard speech more persuasive and more beautiful from the mouth of Aisha (R.A)†. Aisha (R. A) was married to our beloved Prophet Muhammad (s. a. w) for 9 years. During the period of time that they were married, many important events occurred that helped shape up the destiny of the first Muslim Community of Medina. It was during their progress of marriage that the qibla was changed from facing the direction of Jerusalem to the direction of the Kaa’bah. Not only did the qibla change, but drinking alcohol was completely forbidden and it also became essential for women to wear the hijab in public and during prayer.The guidance of how to fast was revealed, zakat had become compulsory on every Muslim and all rites of the hajj were purified and clarified during the course of her marriage to The Prophet (S. A. W). Most of Aisha’s life spent with The Prophet (S. A. W) was gaining knowledge from Allah’s two main sources of guidance; the Quran and the Sunnah of The Prophet Muhammad (s. a. w). Aisha was one of the four people who transmitted more than 2000 hadiths. Many of these hadiths would be about The Prophet (S. A. W)’s personal behaviour or hygiene that only a person as close as Aisha could have learned about. During Aisha’s marriage, The Prophet (s. . w) married many other women for several reasons from strengthening ties between important families or tribes to relieving the adversity of women who had been divorced or widowed. However the most important reason for these marriages was because Allah willed them as they were righteous women . When Aisha (R. A) lived with The Prophet Muhammad (s. a. w), a lasting and strong friendship was built between her and Sawda; who was also one of The Prophet (s. aw. )’s wives. Sawda took care of Aisha and the household. When Aisha grew up she was given the title of ‘Umm al –Mumineen’ meaning the ‘Mother of the Believers’.This title was given to all of The Prophet (s. a. w)’s wives as they were very respectable women. The Quran clearly states that it is forbidden for any man to marry any of the wives after The Prophet Muhammad (s. a. w) for: â€Å"The Prophet is closer to the believers than their ownselves, and his wives are as their mothers. † (Qur'an: 33:6) â€Å"O you wives of the Prophet, if any of you is openly indecent, the punishment for her will be doubled – and that is easy for Allah. And whoever of you submits to Allah and His Messenger has right action, We shall give her a reward twice over and We have prepar ed a generous provision for her.O you wives of the Prophet, you are not like any other women. If you are fearful of Allah then do not be soft in yspeech, lest someone whose heart is sick is attracted to you, but speak words that are wise. And stay quietly in your houses, do not make a dazzling display like that of the time of ignorance before and establish prayer and pay the Zakat and obey Allah and His Messenger. Surely Allah wishes to remove impurity far from you, O People of the House, and to purify you completely. And remember that ayahs of Allah that are recited in your houses and the wisdom.Surely Allah is Alpervading, All Aware. † (Quran 33:30-34). In conclusion, Aisha (r. a)’s life is a significant example of how women should live. Before Islam, women had a very low status. However when islam was revealed, women were given an important and high position. We should learn from Aisha to be knowledgeable and modest Muslims. She had an important role in islam as she transmitted more than 2000 hadiths that we read today, and she taught many people about islam that is passed down from generation to generation. References: #http://www. isemuslimwomen. org/muslimwomen/bio/aisha_bint_abu_bakr/ #http://www. islamawareness. net/FAQ/aisha_new. html #www. smashwords. com/books/download/30155/†¦ /aisha-ra. rtf #http://harunyahya. com/en/works/114361/Our_mother_Hazrat_Aishas_(ra)_knowledge_ #http://southernmuslimah. wordpress. com/2007/09/06/great-women-in-islam-aisha-bint-abu-bakr/ #http://www. islamawareness. net/Muhammed/ibn_kathir_wives. html #http://magicalprincessdiaries. blogspot. com. au/2009/02/aisha-ra. html #http://almoltaqa. ps/english/showthread. php? t=4177

Complete Study Guide SAT Physics Subject Test

Complete Study Guide SAT Physics Subject Test SAT / ACT Prep Online Guides and Tips Did you know that if you squeezed all the matter that makes up all the people in the world together, it could fit into the size of a sugar cube? That's because atoms are mostly made up of empty space between very tiny, very dense nuclei. If you're intrigued by the mind-blowing facts and figures of physics, you might be considering the SAT Physics Subject Test. This comprehensive guide will go over exactly what's on the test (don't worry, nothing about sugar cubes). It will also tell you where you can find the best SAT Physics practice tests, and the study tips and strategies you need to know to master the SAT II. There's a lot that we cover in this guide, so here's a table of contents so you can easily find the specific information you're looking for. Format of Physics Subject Test Types of Questions on Physics Subject Test Concepts Tested on Physics Subject Test Where to Find Practice Tests How to Study for the Physics Subject Test Test-Taking Tips When to Take the Physics Subject Test How Is the Physics Subject Test Formatted? The SAT II in Physics is 60 minutes long and asks 75 multiple-choice questions. Every question has five answer choices. There are some independent questions, while others are grouped and ask about the same graph or picture. Perhaps surprisingly, you can't use a calculator on the Physics Subject Test. With less than a minute for each question, the test doesn't present overly complicated math. There are three main types of questions, which are important to understand so you can know which skills to apply. Types of Questions on the Physics Subject Test The three types of physics questions are recall, single concept, and multiple concept problems. Recall questions make up 20% to 33% of the test. They are somewhat straightforward and test your understanding of the concepts of physics. This is an example of a recall question: Answer: E Single concept problems make up 40% to 53% of the test. In addition to recalling a concept, you have to apply a physical relationship, formula, or equation to solve a problem. These questions test your understanding of simple algebraic, trigonometric, and graphical relationships, along with concepts of ratios and proportions. Answer: E Multiple concept problems account for 20% to 33% of the questions. They have the extra step of asking you to recall and bring together two or more different relationships, formulas, or equations in order to solve a problem. Answer: A Now that we understand the format of the test, let's break down the content on the test even further so you know what to study for the test. As you'll see below, it focuses primarily on mechanics and electricity/magnetism. What Is Tested on the Physics Subject Test? According to College Board, the SAT II in Physics covers mechanics, electricity and magnetism, waves and optics, heat and thermodynamics, modern physics, and other miscellaneous concepts. Mechanics and electricity/magnetism questions make up over half the test. Let's look at how the test breaks down. Mechanics: 36% - 42% Kinematics, such as velocity, acceleration, motion in one dimension, and motion of projectiles Dynamics, such as force, Newton's laws, statics, and friction Energy and momentum, such as potential and kinetic energy, work, power, impulse, and conservation laws Circular motion, such as uniform circular motion and centripetal force Simple harmonic motion, such as mass on a spring and the pendulum Gravity, such as the law of gravitation, orbits, and Kepler's laws Electricity and Magnetism: 18% - 24% Electric fields, forces, and potentials, such as Coulomb's law, induced charge, field and potential of groups of point charges, and charged particles in electric fields Capacitance, such as parallel-plate capacitors and time-varying behavior in charging / discharging Circuit elements and DC circuits, such as resistors, light bulbs, series and parallel networks, Ohm's Law, and Joule's Law Magnetism, such as permanent magnets, fields caused by currents, particles in magnetic fields, Faraday's Law, and Lenz's Law Waves and Optics: 15% - 19% General wave properties, such as wave speed, frequency, wavelength, superposition, standing wave diffraction, and Doppler effect Reflection and refraction, such as Snell's Law and changes in wavelength and speed Ray optics, such as image formation using pinholes, mirrors, and lenses Physical optics, such as single-slit diffraction, double-slit interference, polarization, and color Heat and Thermodynamics: 6% - % Thermal properties, such as temperature, heat transfer, specific and latent heats, and thermal expansion Laws of thermodynamics, such as first and second laws, internal energy, entropy, and heat engine efficiency Modern Physics: 6% - % Quantum phenomena, such as photons and photoelectric effect Atomic, such as the Rutherford and Bohr models, atomic energy levels, and atomic spectra Nuclear and particle physics, such as radioactivity, nuclear reactions, and fundamental particles Relativity, such as time dilation, length contraction, and mass-energy equivalence Miscellaneous: 4% - 9% General, such as history of physics and general questions that overlap several major topics Analytical skills, such as graphical analysis, measurement, and math skills Contemporary physics, such as astrophysics, superconductivity, and chaos theory In addition to these concepts, you have to memorize certain formulas that express physical relationships, like F = ma. You have to be able to manipulate equations, read a graph, understand the metric system, and apply lab skills to answer questions. Is there anything you don't need to know? While this test is very comprehensive, there are a few things you don't have to worry about. You don't have to know trigonometric identities, calculus, three-dimensional vectors and graphs, or physical constants. The Physics Subject Test covers a great deal of content, and requires your ability to apply those concepts to manipulate equations and solve problems. Besides learning and studying in your physics class, what materials can you use to prep for the Subject Test? Where to FindSAT Physics Practice Tests You can prepare for the Physics test with high-quality practice questions in books and/or online. First,our book recommendations: Books Using official practice questions is always the best way to prepare for the SAT or SAT Subject Test. College Board currently only provides Physics practice questions in its All Subject Tests Study Guide. While the questions are high quality, because they come from a previously administered test, there is actually only one practice test to try out. Obviously, this is very limited, so you'll want to supplement with another book. You might try studying first with other books and then taking the College Board practice questions a week or two before the Subject Test to make sure you're ready. Because it's a previously administered test, it will be a good benchmark to predict how you'll score, and it can reveal any concepts you need to study last minute before test day. For a comprehensive overview of the concepts you need to know and high-quality practice questions to apply them, I recommend Princeton Review's Cracking the SAT Physics Subject Test. You can use this book throughout the year in physics class to review the concepts and make sure you can apply them to SAT Subject Test questions. One downside of Princeton Review is that the explanations can sometimes be confusing and difficult to follow. Barron's is also a good option with high-quality practice questions. However, some concepts are lacking, so don't rely on it to be completely comprehensive. Barron's would be best to use two to three months in advance of your Subject Test, after you've been reviewing in class and with Princeton Review throughout the school year. Finally, two other options are Kaplan and McGraw Hill, but they would be my last recommendation. Kaplan questions are too easy, so they won't be sufficient preparation. McGraw Hill questions have the opposite problem - some are way too complicated to solve without a calculator, and thus not accurate preparation for the SAT Subject Test. Besides books, you can also find SAT Physics questions online from these sources. Online Practice Questions You should definitely give College Board's 36 online practice questions a try. Make sure to thoroughly read the explanations of any questions you're unsure about or don't know. Then review the concepts, from your class or other test prep materials, and take notes and do practice problems to shore up your understanding. Varsity Tutors has a bunch of helpful practice questions broken up into subsets of concepts. These are a good way to really identify what you know and what you need to review. This similar site also has helpful practice questions that you can automatically score, along with some glossaries and study guides. Finally, Sparknotes, though it doesn't have practice questions, has an informative overview and glossary of terms. How to Prep Effectively for the Physics Subject Test Now you have a bunch of good resources for the Physics Subject Test, but how can you use them effectively to maximize your scores? This section goes over three key study tips to follow. #1: Use Class Material The Physics Subject Test is a challenging test. It covers a lot of material, and this material takes a significant amount of time to learn. Thus staying focused and up to speed in class is vital, as well as reviewing the concepts and practice problems frequently to retain your cumulative knowledge. As you go through your physics class, you should review your classwork in conjunction with a test prep book like Princeton Review or Barron's. Then you can really do more intensive test prep in the two to three months before the Subject Test. Make sure to do a practice test a couple weeks before the test to get a good sense of your preparation and fill in any last minute gaps in knowledge. While you're taking these practice tests, you should make sure to time yourself. #2: Time Yourself Physicist John Wheeler Archibald explained, "Time is what prevents everything from happening at once." With the Physics Subject Test, you might feel like everything is happening all at once because you don't have much time at all. Timing yourself while you take practice tests will help you with pacing and time management. As you strengthen your ability to answer questions quickly and efficiently, you'll both score higher and breathe easier that you have enough time to get to all the questions and answer them well. When you take a full-length practice test, give yourself exactly 60 minutes and sit in a quiet room with few distractions. The more you practice under simulated testing conditions, the more prepared you'll be on test day. Once you take the test, you want to score your questions actively and critically. #3: Analyze Your Answers Correcting your practice tests should be a very active process. By this I mean don't simply let a wrong answer or lucky guess go. Wrong or skipped answers are an opportunity to really analyze the questions, diagnose your weaknesses and misunderstandings, and figure out where you need more prep. If you get a question wrong, mark it down in a notebook. Figure out why it was wrong- did you not know the concept, misunderstand the question, or make a careless error? If the first, you should definitely go back in your notes and review. Then find practice questions that test those concepts. So much of the Physics Subject Test is about application, not just recall. If you didn't understand the question or made a careless error, you probably need to focus on your time management and ability to focus and work efficiently. Practicing under timed conditions, as mentioned above, is the best way to train this skill. Practice tests will reveal where your strengths and weaknesses lie. Each question is an opportunity to pinpoint what you know and what you need to study further. Remember important formulas, like this one. Test-Taking Strategies for the Physics Subject Test Besides getting ready through test prep, there are some strategies you should keep in mind while taking the Physics Subject Test that should help you boost your scores. #1: Know Your Formulas You can't bring a formula sheet with you when you take the Physics Subject Test. The test will give you some constants, but you have to know the formulas that express physical relationships. Note that you also can't bring a calculator into the test. While it might seem like there are a lot of formulas to remember, they will probably start to seem intuitive the more you understand the laws and concepts of physics. If there are any that you have a hard time remembering, it might be a good idea to jot these formulas down in your test booklet at the beginning of the test. This way you can refer back to them as you go along. Make sure you know your formulas as you're studying, as well as how to apply them to single concept and multi-concept problems. #2: Use Process of Elimination On the Physics Subject test, you lose 1/4 of a point for every question you answer incorrectly. If you can't eliminate any answer choices, you should leave the question blank and avoid a point deduction, but if you can eliminate at least one wrong answer, then you're better off making your best guess. Go through the answer choices and see which ones you can cross off as definitely incorrect. This may also jog your thinking in how to approach the correct answer. #3: Don't Dwell With 75 questions in 60 minutes, you have less than a minute to spend on each question. If one of them leaves you stumped, it's best to mark it, skip it, and return to it at the end of the exam if you have time. Remember, it's always a good idea to guess if you can eliminate at least one of the answer choices. But don't spend a disproportionate amount of time on a problem, as all problems count equally toward your ultimate score. #4: Read Critically Sure, this is the Physics SAT, not a critical reading test, but the same skills of close and critical reading apply. Make sure you understand exactly what the question is asking before rushing to answer it, and be on the lookout for words like EXCEPT, BUT, ALWAYS, NEVER, or any other superlatives or words that mark a shift in emphasis. The more you practice, the more calmly you'll be able to approach the questions and deploy these strategies. When Should You Take the SAT Physics Subject Test? You can take the Physics Subject test on the May, June, August, October, November, or December test dates. College Board recommends that you have at least one year of college prep Physics before taking the Subject Test, as well as courses in algebra and trigonometry and experience in the lab. The end of junior year is a common time to take the Physics test, but some students might feel prepared at the end of sophomore year. Either way, it's best to take the test at the end of the academic year when the course content is fresh in your mind. You might also be studying for a final, which will further reinforce your understanding. Remember, you can't take an SAT Subject Test on the same day as the SAT, but you can take up to three Subject Tests in one day. It might be smart to take the SAT first, so that your math studying can inform your physics prep. With these considerations in mind, the June test date would be an ideal time to take the Physics Subject Test. You can read about other considerations for scheduling your SAT Subject Tests and the full list of dates here. With your study plan and test schedule all planned out, you will be well prepared to show off your physics skills on the SAT Subject Test and add this impressive exam to your college applications. What's Next? Looking for study resources on some of these physics topics? Check out our guides to calculating acceleration, the law of conservation of mass, and the specific heat of water. What's a good score for an SAT Subject Test? Actually, what makes a good score depends on the test. Read about the good scores broken down by each Subject Test here. Are you preparing to take the PSAT? This article goes over everything you need to know for the redesigned PSAT, along with 8 free practice tests for you to start preparing. Do you consider yourself a math person? This 800 scorer explains his best strategies for getting a perfect score on the SAT math. Need a little extra help prepping for your Subject Tests? We have the industry's leading SAT Subject Test prep programs (for all non-language Subject Tests). Built by Harvard grads and SAT Subject Test full or 99th %ile scorers, the program learns your strengths and weaknesses through advanced statistics, then customizes your prep program to you so that you get the most effective prep possible. Learn more about our Subject Test products below:

Punctuation Tips How to Use Commas - Proofread My Paper

Punctuation Tips How to Use Commas - Proofread My Paper Punctuation Tips: How to Use Commas For such a common punctuation mark, commas cause a lot of confusion. But there are some rules for how commas should be used. These rules aren’t rigid: It’s a matter of style to some degree, and the important thing is that your writing is clear and easy to read. However, if you use commas along the following lines, you’ll be on the right track! 1. Commas in Lists One important use of commas is to separate items in a list of three or more things. US English typically uses a serial comma before the final item: My favorite bands are Toto, ELO, and REO Speedwagon. In British English, however, the serial comma is often omitted. 2. After Introductory Words or Clauses A comma should be used to separate introductory words or phrases from the main clause in a sentence. These tend to be terms or phrases that modify or frame the sentence: As a solo artist, Kenny Loggins is best known for the song â€Å"Footloose.† Few things are more 80s than the Loggins.(Image: Surian Soosay/flickr) 3. After a Coordinating Conjunction When joining two independent clauses with a coordinating conjunction (i.e., â€Å"and,† â€Å"but,† â€Å"for,† â€Å"nor,† â€Å"or,† â€Å"so,† or â€Å"yet†), they should be separated with a comma: I have every Boz Scaggs album, but I don’t have any albums by the Steve Miller Band. This only applies when linking clauses that could work as sentences by themselves, though, not whenever a coordinating conjunction is used. 4. Parenthetical Commas Parenthetical commas set apart non-essential information in a sentence. This often occurs mid-sentence: Daryl Hall, best known as one half of Hall Oates, has released several solo albums. But parenthetical information can also come at the end of a sentence: â€Å"Rickrolling† is named after Rick Astley, whose song â€Å"Never Gonna Give You Up† was a number one hit in 25 countries. 5. Setting Apart a Contrast When adding a contrast at the end of a sentence, set it apart with a comma: The Eagles played classic rock, not heavy metal. You cant play heavy metal sitting down.(Photo: Rachel Kramer/wikimedia) 6. Separating Coordinate Adjectives When using multiple adjectives to modify a single noun, you should separate coordinate adjectives with commas. Commas aren’t required when adjectives aren’t coordinate. Coordinate adjectives are equally-weighted in how they modify a noun. You can test whether adjectives are coordinate by either changing their order or adding â€Å"and† between them: Pat Benatar is a talented, successful musician. Pat Benatar is a successful, talented musician. Pat Benatar is a successful and talented musician. These all sound okay because â€Å"successful† and â€Å"talented† are coordinate adjectives. If we do the same thing with adjectives that aren’t coordinate (e.g., â€Å"successful† and â€Å"American†), the sentences sound wrong: Pat Benatar is a successful American musician. – Correct Pat Benatar is an American successful musician. – Incorrect Pat Benatar is a successful and American musician. – Incorrect This is because â€Å"American† is more important to the identity of the noun in this sentence. 7. Introducing a Quotation A comma is used to introduce a quotation when it follows from the rest of a sentence, particularly after terms like â€Å"said† or â€Å"wrote†: Jon Bon Jovi said, â€Å"Success is falling nine times and getting up ten.† However, no comma is needed when the quote follows the word â€Å"that†: Jon Bon Jovi said that â€Å"Success is falling nine times and getting up ten.† Here seen about to swallow a microphone.(Photo: Artur Bogdanski/wikimedia) 8. Direct Address Finally, when something is directly addressed to someone else, we separate the name of the addressee from the main statement with a comma: Before: Derek, are you listening to Def Leppard? After: Are you listening to Def Leppard, Derek? This particularly applies when writing dialogue, so it’s relevant when writing fiction.

Business Plan - Strategic Phase Marketing Assignment

Business Plan - Strategic Phase Marketing - Assignment Example The IT consulting firms deal with so many products in different fields from professional services to security firms. The Morab consulting firm is meant to deal with staffing. The staffing industry needs to be up to date with the current technology in order to stay ahead of the complex industry, where good quality and high production is the basis of selling your product or service (Seaby, 2010). The major categories of the products are: The company will focus mainly on linking businesses with experts or qualified technologists for short periods of time for firms that are in urgent need of technologists due to unavoidable circumstances like employee absenteeism due to sickness or other reasons. In other cases where companies need skills and it is a temporary fix, so they need experts to deal with the situation. The software needed for making the staffing possible is based on the hosting the software. In hosting the software, there are two options, either use direct calls to gain access to the software from where it was developed or purchase it since it has limited negotiation deals. In due time be able to develop the software internally (Marks, 2013). Akken cloud is a low rate software engineering company that sells recruiting and staffing software. The delivery policy is based on the type of use and in our case it is going to be self-hosted which means that the software company is going to install the software in our company systems and in return they are going to charge 15% more from the initial buying price. If there are going to be hardware costs the company will decide on the ground on the way forward. The profit margins for the advisory sector is going to be close to 5% in the first month due to the fact the fact that the input in the first month is more and there is a limited number of clients. In the outsourcing department where we are

Critically assess the extent and character of the impact of digital Essay

Critically assess the extent and character of the impact of digital media upon one cultural sector of your choosing - Essay Example The advancement of the internet technology as well as the world wide -web has resulted in a dynamic shift regarding the way businesses operate for effective competition in the market place. Modern technology and the World Wide Web have made it easy for organizations, both large and small, to seek clients on a global perspective. Establishment of the web presence has turned out to be a crucial factor for a consistent growth and development for many businesses. However, many companies find it a challenge in transitioning to the world of e-commerce (Alter, 2009). An effective penetration in the world of e-commerce has necessitated a formulation of an efficient solid internet marketing strategy. Business leaders today have either embraced or still figuring out on how to embrace the digital media in this dynamic business environment. This is because; the digital media can be effectively used in evaluating the level of market awareness, and uncovering new insights in business categories. Organizations have found out that consumer conversations can be analyzed through online means at both category and product level (Rindfleisch et al, 2012, 182). The purpose of this paper is to evaluate the impact of digital media on advertising. Despite the negative impact associated with the digital media, there are also positive attributes that can be related with it. For instance, digital media has enabled companies to relay information to their customers or the public faster than ever. Instead of printing inserts and waiting for local papers to announce their sales, organizations can let the international community know about the extant promotion and services through social network, mail and the internet (Alter, 2009, 11). The development of social media in marketing platforms has been increasingly used by organizations in building social signals that are very crucial in many SEO