CAN CUSTOMER RELATIONSHIP MANAGEMENT AS A MARKETING STRATEGY CAN LEAD Essay

CAN CUSTOMER RELATIONSHIP MANAGEMENT AS A MARKETING STRATEGY CAN LEAD AIRLINES COMPANY IN UK TO SUCCESS - Essay Example As per Federal Aviation â€Å"the basic concepts and ideology that make CRM successful with aviation air crews have also proven successful with other related career fields. Several commercial aviation firms, as well as international aviation safety agencies, began expanding CRM into air traffic control, aircraft design, and aircraft maintenance in the 1990s specifically, the aircraft maintenance section of this training expansion gained traction as Maintenance Resource Management† (2000). The deeper the affiliation the airline holds with these customers, the more opportunities there will be for advertising supplementary harvest and services. However, with the appearance of e-business and the innovative economy, the challenges of building physically powerful consumer interaction have become even bigger (Jiang , 2007). Airlines strive to expand market share and maintain productivity recently to meet challenges of aggressive environment, they ought to handle their customer relationships to maximize customer reliability and income (Boland, 2002). Burgoon stated that â€Å"Pilots and flight attendants need to understand the basic psychology of group dynamics and the positive effect that pre-flight briefings can have between groups. Many pilots and flight attendants may have never worked together before and yet both of these groups tend to remain isolated before, during, and after a flight. Some captains are better with an introduction and a briefing than others. But overall, there tends to be a "chill in the air" during pre-flight routines. The importance of an introduction and briefing cannot be overstated; a simple handshake or congenial gesture may be all that is required to build trust and camaraderie† (Burgoon, 1991). Necessitate to magnetize, gain, influence, and preserve customers is still of crucial anxiety to most businesses. Several studies manuscript that the middling company

Critical analysis of the potential challenges that newly qualified Essay

Critical analysis of the potential challenges that newly qualified children's nurse might face - Essay Example This implies that the nurses responsible for the nursing of children have greater stress and greater challenges to encounter as they have greater responsibilities. Enhancing the focus of the study in this context, it can be realized that children’s nurses who are newly qualified are encountered with greater number of challenges while they perform their roles of taking care of a small child. The initial years for the children’s nurses in their career have been observed to be under the influence of tremendous stress (Kirpal, 72). There are several conflicts in the minds of the newly qualified nurses when they enter an organization and start working. These conflicts are associated with the different values and cultures that the individual organizations follow, their disciplines, and the given responsibilities (Nash, Lemcke & Sacre, 49). A qualified nurse is expected to perform her responsibilities with professional expertise and involve leadership roles, maintenance of sta ndards, take decisions based on ethics and justice, consider responsibilities sincerely as well as convey lessons to others (Burton & Ormrod, 1-2). Out of the several challenges that the newly qualified children’s nurses might have to encounter, the present study would discuss on three primary issues related to time management, leadership activities, and accountability of the nurses. Thus the study focuses on the above mentioned three key issues and discusses the effects of these potential challenges on newly qualified children’s nurses, trying to provide with some probable recommendations as well. Newly Qualified Children’s Nurses: Nursing is a highly challenging job and requires significant competency among the qualified nurses (Duffy, Dresser & Fulton, 15). Once the nurses have completed their courses they are eligible to become registered nurses. Thereafter it is essential that these nurses are prepared to perform their roles efficiently. The environment in which they work, the nature and pressure of the work, the organization’s expectations from them, the understanding of the rules and disciplines of the health organization the nurses are associated with, managing the health of patients, the small children having severe diseases and getting associated with the work culture with due responsibility, are some of the factors that are highly significant and might require support for the newly qualified children’s nurses (Chung, Wong & Cheung, 410). As soon as a newly qualified nurse joins an organization, she is supposed to take few weeks before she has all the responsibilities to be performed by her. These roles include following other nurses to understand the performing arts, undertaking responsibilities of patients, and incorporating the basic roles in their work like proper communication, hygiene, maintaining privacy and decorum, managing stress, safety, proper nutrition and suitable environment of patients (Hole, 24-26). Thus it can be realized that newly qualified nurses have greater responsibilities not only in terms of performing, but as well as in learning and becoming expert in the field of their roles and duties. This is turn can be understood to create potential challenges, as discussed later in the report, that are required to managed efficiently by the nurses to overcome all barriers and gain success in their achievements.